Monday, March 31, 2008

THE 7 LIES OF NETWORK MARKETING

When you are looking for ways to make money, you will most certainly look for all possible avenues of an honest living and make sure that you get the most for an investment, if you have to make one. You may also have encountered multi level marketing, and because of the negative images surrounding it, you might have been discouraged to join. Your hesitance is understandable, but guesses what in you might have heard the 7 lies of multi level marketing before, and you need to change a bit of your mindset in order to see how multi level marketing can help you. Multi level marketing can actually help you earn cash if you do it right, so take a look at this list before you dismiss it entirely:

1. Multi level marketing requires you to pay out with a lot of money. Not all MLM schemes require you to make an investing in fact; some of them will require a small fee in order for you to start purchasing things, which you can then sell. If you encounter a MLM scheme that tells you to pay up front with an exorbitantly high amount, and you are made to expect a lot of returns that sound unreal, then the deal might be a scam.

2. All MLM schemes are scams. Sure, there are some bad guys out there who want to get your money and run, but not all marketing schemes are out to ruin your life. There are actually extremely good people who want to help you succeed, so don't be afraid to try out a scheme - better yet, don't be afraid to ask the MLM scheme officers questions, and do your own investigating to check how good a scheme is.

3. MLM will not earn you any money. MLM can actually pay out generously, and if you do it right. If you are able to get stable and reliable downlinks, you can actually earn a lot of money!

4. You can earn millions through MLM, and within the first few weeks of work. Now don't get your hopes up too high MLM requires some degree of work from you, so don't believe MLM offers that tell you that you need only a few tasks done before you can start laughing all the way to the bank.

5. MLM is illegal. It's not.

6. MLM requires you to have loads and loads of friends and to network constantly. Well, you do have to network constantly, but if you are able to pick out three or four friends who share your aspirations, and who are as sales-savvy as you, then you will fare better than people who have hundreds of friends but only a handful who are able to meet the sales-savvy levels of MLM.

7. MLM products or services are of low quality. People actually buy such products and services, and money is made off them. You only need to pick the right program that has products and services that you believe in so that you can sell them better.

These are only 7 lies of MLM, and there may be more misunderstanding, thanks to negative images often propagated by mass media. To find out more, do your own investigating, and see how MLM might be able to help you. Who knows?

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Thursday, March 27, 2008

INTERNET MARKETING STRATEGIES FOR MLM SUCCESS


The goal of any online business is to sell something, be it a product, services, or information. To accomplish this, you need customers, or traffic, to your web site. Here are some of the best techniques in Internet business strategies to generate customers and lots of money.

1. Image is Everything

Your web site should reflect how you want customers to feel about your business. The site must be professional looking and easy to navigate and understand. The content provided should be relevant to the needs of the customer.

2. Marketing is King

What promotional tools are you using to advertise your web site? Search engines are the primary method Net surfers use to locate information. One of the top Internet business strategies is to choose relevant keywords for the most efficient search engine optimization. The word "books" is too generic for a site promoting life/career changing seminars based on motivational books. Surfers who type in "books" probably want to buy one rather than attend a seminar. Use specific terms that closely relate to what you are selling.

Google Adwords is my #1 MLM promotion tool. If you have the drive and desire to be truly successful online, Google Adwords pay-per-click is a must. I've personally spent countless hours and thousands of dollars fine tuning my Google campaigns. It's exciting teaching others this powerful technique and seeing their businesses flourish.

Links to your web page are another important Internet business strategy. Links increase visitors who often become customers. Relevancy is key; links to your home page should be from sites with topics closely related to your business. Be descriptive with links. "Buy last season's Coach handbags at closeout prices" entices more clicks than "Brand name liquidators."

Consider starting your own affiliate program. It's cost effective because you only pay other sites for the visitors they link to you. You can pay for visitors or pay if the visit results in a sale.

Online businesses do best with online marketing. However, don't discount "old" media. Get a press release or article about your eBusiness in the local paper. Place an ad in the Yellow Pages or industry trade magazines.


3. Information Content

Don't just sell your product or service. Include articles, news, or interesting facts related to your eBusiness. Many customers will appreciate the information. In addition, reporters often look for information online; a blurb about your web site in their story might bring in more customers.

4. Customer Friendly

If your eBusiness customers are the general public, go easy on the industry jargon. Use "nose jobs" more than "rhinoplasty" if your cosmetic surgery site is aimed at patients rather than fellow medical personnel. This is important also when choosing keywords for search engines.

Go easy on graphics and other bells and whistles. These things tend to slow down page loads. A easy navigation system is one of the most important Internet business strategies. The average customer doesn't want to sit through mini films or music interludes to get to the information desired. If your web pages take too long to open, customers will surf elsewhere.

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